A Just Sold campaign run through LPC's own Ads Manager, turning a quiet off-market result into local social proof across Ormeau Hills.
A Just Sold campaign has one job: turn a completed sale into visible proof for the local market. 69 Arrowsmith Crescent sold off-market, and this campaign put that result in front of Ormeau Hills at real scale.
69 Arrowsmith Crescent sold off-market, and this campaign turned that result into visible proof for the local market. It reached 22,833 people across Ormeau Hills, well beyond the buyer pool the earlier Coming Soon run built, generating 789 post engagements along the way. Just Sold campaigns aren't measured on leads. The job is local credibility, and putting a real result in front of the market at this kind of reach does exactly that.
Everyone this campaign reached now sits in LPC's Meta engagement pool for Ormeau Hills, ready for Buyer Match and retargeting work on other properties in the area.
A single static creative told the sold off-market story across Facebook and Instagram, reaching a geo-targeted audience under Meta's Housing Special Ad Category rules. The figures below come straight from the confirmed Ads Manager export.
| Metric | Result | Benchmark | Read |
|---|---|---|---|
| People reached | 22,833 | Local social-proof zone | On target |
| Impressions | 62,275 | – | No benchmark |
| Frequency | 2.73 | <3.5 | Healthy |
| Link clicks | 686 | – | No benchmark |
| Cost per click (blended) | $0.95 | $0.50 – $1.50 | On target |
| Engagement rate (real social actions ÷ reach) | 0.15% | >3% | Below benchmark |
| Cost per lead | N/A | N/A for Just Sold | Not applicable |
Meta's page engagement figure for this campaign sits at 793, but most of that is the 686 link clicks rather than genuine on-post activity. Strip those out and the real social actions confirmed in this export come to 35 (34 reactions, 1 share, with comments and saves not included in the export). That's the number we've measured against the 3% benchmark above, rather than counting clicks as engagement.
Engagement rate came in well under the 3% benchmark this time. That tracks for a message built to maximise reach and clicks rather than reactions, and it's the trade-off with running a broad, high-reach Just Sold campaign like this one. Worth testing a more reaction-driven angle next time to see whether it lifts direct engagement without giving up reach.
One static creative carried this campaign across Facebook and Instagram feeds, leaning on the "Sold off-market" badge and the line about skipping photos, open homes and an online campaign.
A cost per click of $0.95 sits comfortably inside our $0.50–$1.50 Just Sold benchmark, even at this scale of reach. The "Sold off-market" badge and the copy about skipping photos, open homes and an online campaign gave this ad a genuinely local hook, built more for credibility and reach than for racking up reactions.
No interest or demographic targeting was possible here, since Meta's Housing Special Ad Category rules apply. The geography, copy and creative carried the audience selection instead.
This campaign used a 30km radius around Ormeau Hills, wide enough to put the sold off-market story in front of the surrounding suburbs as well as the immediate area.
This runs under Meta's Housing rules, which rules out interest-based targeting. Geography, copy and creative pick up the slack instead.
Every person this campaign reached adds to LPC's Meta engagement audience for Ormeau Hills, an asset that carries directly into Buyer Match and retargeting work on other properties in the area.
Frequency held at 2.73 (62,275 impressions divided by 22,833 reach), comfortably under our 3.5 ceiling despite reach running well beyond the earlier Coming Soon campaign. The audience wasn't oversaturated at this larger scale.
$651.57 in spend, 22,833 people reached, 789 post engagements from a sale that never needed a public campaign. Here's what this run proved.